Jayen Mehta, Managing Director of AMUL and the Gujarat Co-operative Milk Marketing Federation Limited (GCMMF), recently announced the brand’s upcoming entry into the European market, following the “extremely successful” launch of AMUL’s milk in the United States. This move is set to be a landmark achievement for the iconic Indian dairy brand.
Speaking at the 11th Dr. Verghese Kurien Memorial Lecture on the topic “AMUL Model: Transforming Lives of Millions,” organized by XLRI Jamshedpur, Mehta highlighted India’s prominent role in the global dairy industry. “India is now the largest milk producer in the world, and in the coming years, one-third of the world’s total milk production will be from India,” he remarked.
“Dairy is the Lifeline of Rural India”
Mehta emphasized that dairy farming is more than just a business for India—it is a lifeline for rural communities, providing livelihoods to millions. AMUL’s expansion into international markets, including the US and soon Europe, reflects the brand’s commitment to offering consumers protein-rich, organic, and chemical-free products they can trust.
Mehta credited much of AMUL’s success to the cooperative model pioneered by Dr. Verghese Kurien, known as the father of the White Revolution in India. He stated, “If India can offer a gift to the world, it would be the cooperative working system—a gift Dr. Kurien gave us. His belief in cooperation has sparked a new revolution in India.”
AMUL’s Impressive Dairy Operations
Mehta provided insights into AMUL’s massive operations, which collect over 31 million liters of milk daily. The co-operative operates 107 dairy plants and offers more than 50 products across India, supplying a staggering 22 billion packs annually. With an annual turnover of Rs 80,000 crore, AMUL is now recognized as the world’s strongest dairy and food brand, owned by 3.6 million farmers.
Honoring Dr. Kurien’s Vision
Nirmala Kurien, daughter of Dr. Verghese Kurien, reflected on her father’s vision from over 50 years ago, when he dreamt that India, once a milk-deficient nation, could become self-sufficient. “Today, India is the largest milk-producing country in the world,” she proudly stated.
Fr. S George, Director of XLRI Jamshedpur, also paid tribute to Dr. Kurien’s lasting legacy, praising his unwavering commitment to improving rural livelihoods and bringing about transformative change through cooperation.
Also read Breaking Ground: Amul Launches Fresh Milk Range in the US Market.
