The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk and milk products under the Amul brand, has announced a price increase for fresh pouch milk. Effective from June 3, the price will rise by Rs 2 per litre in all markets across the country.
In a release, Amul’s explained that the Rs 2 per litre increase represents a 3-4% hike in the maximum retail price (MRP), which is considerably lower than the average food inflation rate. The company highlighted that it has not raised the prices of fresh pouch milk in major markets since February 2023.
The price adjustment is attributed to rising overall costs of operation and milk production. Amul noted that member unions have increased the price paid to farmers by approximately 6-8% over the past year.
“Amul, as a policy, allocates almost 80 paise of every rupee paid by consumers for milk and milk products to the milk producers. This price revision will help sustain remunerative prices for our milk producers and encourage higher milk production,” the statement added.
Currently, a one-litre pouch of Amul Taaza milk costs Rs 54, and Amul Gold costs Rs 66. With the new price hike, the rates will be Rs 56 and Rs 68 respectively from tomorrow.
